Friday, April 29, 2011

IDEO Shopping Cart

1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________.” Form and Function


2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the ____________________, which they apply to the innovation of consumer products. process that they design stuff like the toothbrush...

3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in? brainstorming designs

4. Give two examples of what the team members did during this phase.

a. drew sketches of the ideas they had
b. went to places where the people actually design and make shopping carts, and asked what they think


5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:

a. one conversation at a time
b. stay focused
c. encourage wild ideas
d. defer judgement

e. build on the ideas of others

6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
in order to stay focused


7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _____________ for those ideas that were not only “cool” but also _________________ in a short period of time. What phase of the design process is this called?

looking, could be designed
Research and Generate Ideas


8. IDEO believes that the ideas and efforts of a ______________ will always be more successful than the planning of a lone genius.
trial and error



9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for?
Select an Approach
Almost like they went through 6-12 of the design process and then got into a bigger group and went straight to 6 again.



10. The leaders at IDEO believe that ________________ behavior and a ______________ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
working together, cahotic


11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _________________ later.
forgiveness


12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under?
Explore Possibilities




13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to _____________ often in order to _____________ sooner.
fail, succeed


14. What percentage of the entire week’s time did it take to fabricate the final prototype?
it took 1 day aka a lot of hours to finish it




15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design?
go to the local supermarket, and get other people's opinions




16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
Everything in nature, but other than that everything has been put through the design process

Conclusion

1. What did you find to be the most impressive part of the team’s effort?
  • I thought it was impressive that the team worked so well together. Even if the team members did have a problem with another person it didn't show.
  • I also thought it was impressive that not one person did the whole project. Each person helped either by taking notes, drawing the design, or going to the supermarket. It really stands out when the whole team works together and not by themselves, much more efficient!!!
2. What advantages are there to having a design team with members that have non-engineering backgrounds?

3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done?



4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement?
beaver damns- beavers have to design something in order to stop water and something to help them live in.

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