Reverse Engineering

Product: Key Chain Tape Measure

 

Top View





Front View  



Side View




• Product Analysis:
• Visual Analysis:
• Design Elements and Principles:
• How the color affects the audience:
• Seems like becuase of its metal, shiny, simple type material used, the product is guided towards males and construction workers
• If the people made a girl version, aka a different color with different designs, it may be more appealing to females
• Texture:
• On the top, and sides there is a rough sort of texture
• helps with gripping the product so it doesn't slip out of one's hands while working
• Color:
• There is some yellow and red on the label for the project
• The actual measurement device is also yellow and has black numbers and tick marks on it
• The red helps make the product label pop
• easier to read when moving quickly through a store
• Metalic, and metal material
• Silvery and smooth
• Makes the product stand out and become more noticable
• good for tool boxes!
• Exploring the label:
• The actual brand: WorkForce, is in a different, fancier font then the useful information
• The amount of feet the tape measure can measure up to is 3 feet and it is in a simpler text and it is bolded and larger
• This makes it easier for the buyer to look at the project and see what the product is like in a quick sense
• The label also has the words Key Chain Tape, in all caps, and in a simple text
• Sense of yelling at the reader since text is bolded
• Easy to read! Which is key
• Functional Analysis:
• Purpose:
• Measuring different items on the spot
• Could use if needed wait measurements or arm lengths for people knitting or designing clothing
• Hence why it is a key chain
• Not used for huge items, just if one needs a quick measurment
• Keep it in car, or on backpack to measure windows, etc if needed
• Mechanics that support the purpose:
• Retractable unlike a ruler
• Coiling on the inside to help make it extendable
• Can be help at a specific measurement
• If working by yourself, you can push the stopper and then measure things like windows from one side to the other
• More sturdy this way
• Keychain attached to make the product more handy and available
• Audience/Demographics:
• Locations sold at indicate audience
• Local Hardware Store: Adult Male
• Big Box Hardware Store: Adult Male and Construction Professionals
• Drug Store: Adult Male and Female
• People that design clothing: waist measurments
• Sketches: